Some days ago, I was working with Pentaho Data Integration (known like Kettle) and in recent versions of Linux, the platform wasn’t initiate for a problem with libsoup2.4, which is a HTTP library implementation in C, and it’s used by Webkit libraries which come with Pentaho PDI. This platform uses libsoup2.4.1 to launch the quick reference site that explain some basic things about the Pentaho Business Intelligence, but for some reason, this site wasn’t been shown, and the launch process was been stopped every time that I tried to initiate the program. So, how to fix it? Keep reading.
You should be saying: “This guy is totally out of his mind” and I tell you: Perhaps, my friend, perhaps!!! I think that everyone needs a short moment of madness, and after that, think and make points in a better way. But seriously, in an era where financial markets are going up and down so quickly; every company should think in new ways to arrive to profitability, and putting some eggs in the right baskets could be very lucrative if it’s done in the right ways.
In my years like a professional interested to provide value to my company and my contacts network, I’ve learned that LinkedIn is a must-have for every person in the world interested to be part of what Jeff Weiner, LinkedIn’s CEO calls “Economic Graph”, where every professional who has a profile can create a better economic opportunity for the others who is connected.
We all need to understand deeply in our heart and soul, because we could apply the same thing thinking like a business. LinkedIn provides a unique chance to promote your business and services like nobody could do it, and that’s why I want to present the tactics that Socialbakers.com could apply today at to convert the company page in a huge lead generation machine.
Yesterday, I was reading a great post in the Salesforce.com’s blog written by Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at Salesforce.com, which was talking about a great panel discussion that she was leading with well known Chief Marketing Officers: Beth Comstock (CMO at GE), Nick Besbeas ( VP of Marketing at LinkedIn) and Gabriel Stricker (Chief Communications Officer for Twitter). When you begin to read all lessons that Lynn learned from them, you will be amazed for the level of truth in the words from these Marketing leaders. I encourage you to enjoy the full video of the panel; it’s simple an eye-opener.
When you begin to analyze deeply the Marketing strategies behind these companies, you will see something in common: There is a powerful message behind it, and everything flows from there. Tech companies are great examples of constant innovation, and their Marketing strategies are not the exception: They love to create insightful campaigns to reach the right customers for their products. But, you should know that to make a compelling Marketing strategy in the tech world is hard for the huge quantity of products, services, offerings and more. So, when you want to learn how to do it in the right way, you always look for references. That’s the main objective of this post: to show you how Red Hat, Hortonworks, Skytree and Salesforce.com have understood all this, have created strong messages for their respective Marketing strategies and have lined with great tech events.
Some days ago, I talked with Chris Johnston, CEO and co-founder of Adoreboard.com, a UK business intelligence company who are creating waves in Europe and the US (they’ve just picked up Best Tech start-up 2014 award from the influential Silicon Valley Technology Forum). The conversation was very exciting for the great platform that he and his team are creating, so the idea of an interview came to the table, so Chris and I worked together to prepare one technical interview to their Chief Technology Officer Dr. Fergal Monaghan, to take a closer look at the core of the technology and ultimately what is creating the clear differentiation they’re achieving in the big data and analytics space.
On Sept 9th, Apple announced the new models of its iPhone with two sizes: iPhone 6 (4.7″) and iPhone 6 Plus (5.5″); the Apple Watch, the new smart watch with a lot of features with two sizes and three versions (Apple Watch, Apple Watch Sport and Apple Watch Edition); and the most critical announcement (at least from my perspective) was Apple Pay, a totally new mobile payments platform using Apple-based devices. But, Why is Apple entering in this particular sector with strong competitors like PayPal/Braintree, Stripe, Square, Amazon, Google? The answer is simple: they used a Data-Driven approach to calculate the right time to launch it. Yes my friend, the answer is in their own data.
I was reading yesterday the Mary Mecker’s Internet Trends 2014 Report and some of the stats that surprised me were the Global Technology IPO Issuance, 1990 – 2014YTD (Slide # 21) and the USA Technology Venture Capital Financing, 1989 – 2013 (Slide # 22). These stats highlighted the global impact that tech sector is making around the world, and the constant growth of Venture Capital raising of tech companies. Did you read at GigaOm the insane amount of capital that Uber raised for a 17 billion valuation?. Ok, I understand: it’s much better to have a lot of cash in the bank (based in experts, every company should have enough cash for 18 months), but why every founder is concentrated in capital raising, instead to focus in revenue generation, and to build a profitable business. Don’t make me wrong, I love Uber, even, I put them like one of the best examples of a Mobile focused company, but my concern is about if Uber’s team needs this huge amount for the global expansion? I don’t know.
There are many companies which have become in great organizations, even without outside capital; or others which have requested the right capital with a detailed strategy to use it wisely. I will talk about two companies which one of the them is of the “NotVC” side, and another which have raised the right amount of capital. These two companies are: Arista Networks and Wealthfront.