Mobile-First Strategy Done Right: Hotel Tonight, Uber and Buffer

Facebook's Paper
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If you are a stats lover like me, you should know why Mobile is eating the world. We are in the “Internet of Things” where everything is conected and we all are inmerse everyday in our smartphones; for that reason, there are a lot of companies which are aware of these statistics, and they are investing in Mobile apps and platforms heavily.

One of the best examples is Facebook, which published the reports Fourth Quarter and Full Year 2013 Results, and announced a new Mobile application called Paper, which “lets you to explore and share stories from friends and the world around you”. If you read slowly the stats, you will see that importance of Mobile advertising and Mobile users for Facebook:

Mobile advertising revenue represented approximately 53% of advertising revenue for the fourth quarter of 2013, up from approximately 23% of advertising revenue in the fourth quarter of 2012

But, Facebook is not the only company which changed its Business strategy and embraced Mobile (Thanks Sheryl); there are a lot of companies doing this; even there are some of these companies that the first thing is Mobile; and it seems that the strategy is working very well. I will concentrate in three of my favorite Mobile companies: Hotel Tonight, Uber, and Buffer.

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Big Data is redefining the Multi-Billion Security industry

Security
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A recent study by ASIS International and the Institute of Finance and Management (IOFM) called “The United States Security Industry: Size and Scope Insights, Trends, and Data” published some very interesting stats:

  • $350 Billion market breaks out to $282 billion in private sector spending and $69 billion in federal goverment spending on homeland security
  • The number of full-time security workers is estimated to be between 1.9 and 2.1 million.
  • Operational (non-IT) private security spending is estimated to be $202 billion with expected growth of 5.5 percent in 2013; IT-related private security market is estimated at $80 billion with growth of 9 percent projected for 2013

I’m interested particularly in the Tech market, focused in three key sectors: Cloud Security, Mobile Security and Network Security. I have written some posts about Security, because I enjoy to study this market, and with the increasing interest for enterprise and personal privacy; I know that this market have the potential to grow exponentially.

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Red Hat Enterprise Linux 7: A game changer for Big Data Cloud-based Apps

Red Hat Enterprise Linux 7 Beta
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I´m a long and proud Linux user since 2006, and in my geek life like a Linux user and advocate; I´ve used more than 20 different Linux distros since the days of compiling from stage 1 with Gentoo, crack a new Windows-based machine with an amazing Knoppix 3.8 LiveCD, from compiling the new version of the kernel to extract the maximum performance of a 256 MB RAM PC with a ligth and minimalist desktop environment. Then, I had the pleasure to be in charge of a complex platform where the main OS was Red Hat Enterprise Linux, and after two months working with it, I said: Wow, this is another kind of Linux ready for the enterprise.”. Then, I heard some great news: “Red Hat become in the first Open Source billion dolars company”, and I wrote a post about it. Then, I found Fedora Linux, and I’m happy with it yet. Then, I wrote about why Jim (Red Hat’s CEO) and his team should create some critical partnerships to drive Hadoop and Big Data market focused in the security of the platform. But, right now, I think that there’s an inflection point with the new release of Red Hat Enterprise Linux 7. Keep reading why I think that RHEL 7 chould change the path for Big Data and Cloud Computing markets.

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Big Data Marketing: The book for the future and current CMO

Big Data Marketing book
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I have to tell you: I’m an avid reader. I think that I have read in my life more than 2000 books, and I’ve not stopped because that’s precisely have becomed in a better writer. There are books that have changed my mind and thinking like Adam Grant’s “Give and Take”, Josh Kaufman‘s “Personal MBA”, Robert Kiyosaki‘s “Rich Father, Poor Father”, Porter Gale’s “You Network is your Net Worth”. But when I had Lisa Arthur’s book “Big Data Marketing: Engage Your Customers More Effectively and Drive Value” in my hands, simple like that: I could not stopped reading it. Here’s my personal review about the book.

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LinkedIn: A key platform for your Content Marketing Strategy

LinkedIn
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I was reading two brilliant whitepapers about Content Marketing and Content Strategy shared by NewsCred and the Content Marketing Institute. The first whitepaper called “The Content Marketing Playbook: 9 Actionable Strategies To Get You Started” is an amazing writing piece; and the second is the “How to Create a Documented Content Marketing Strategy: 36 Questions”. This reading made me to think about how Social Media is changing Marketing forever.

To develop an engaging and relevant Content Strategy, you need to identify your best Social Media channels, and thinking like a Data-Driven Marketing pro, you must analyze your critical Marketing KPIs and to see how these channels are affecting or helping to your brand. In this post, I will talk about one of these channels: LinkedIn, and why you should embrace to your Content Marketing pros to use it.

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