I was reading two brilliant whitepapers about Content Marketing and Content Strategy shared by NewsCred and the Content Marketing Institute. The first whitepaper called “The Content Marketing Playbook: 9 Actionable Strategies To Get You Started” is an amazing writing piece; and the second is the “How to Create a Documented Content Marketing Strategy: 36 Questions”. This reading made me to think about how Social Media is changing Marketing forever.
To develop an engaging and relevant Content Strategy, you need to identify your best Social Media channels, and thinking like a Data-Driven Marketing pro, you must analyze your critical Marketing KPIs and to see how these channels are affecting or helping to your brand. In this post, I will talk about one of these channels: LinkedIn, and why you should embrace to your Content Marketing pros to use it.
Have you dreamed with one place where everyone is a leader in the Marketing field? You have a chance for that: just attend to the next Data Marketing 2013. I will give you my top 4 reasons why you should attend to this event, if you are a Data-Driven Marketing professional.
Content Marketing is becoming in a great tool to spread the word, and some Venture Capital firms are doing an amazing job, using some Content Marketing techniques like blogging, make a clinical use of Social platforms like LinkedIn, Twitter, Pinterest, video series related to Entrepreneurship and many more things. Do you want to know the list of my favorite VC firms which are doing a great job with Content Marketing? Keep reading.
If you follow me at Twitter(@marcosluis2186), you should read all my tweets focused on Mobile Advertising, which is becoming in a niche market today in every region of the world. EMEA, APAC, LATAM; every region of the world have seen how many new startups or well established companies are embracing “Mobile revolution”, so, for advertisers and Marketing professionals, there are a lot of opportunities out there.
Posted in Business Development, Data Mining, Digital Advertising, Marketing, Mobile Advertising, Mobile Analytics, Statistics
Tagged advertising, marketing, mobile, mobile apps, real-time bidding, user retargeting
If you read my last post about the Future of Marketing, you should know that Content Marketing is becoming in one of the first choices to create compelling Advertising campaigns to put Return on Investments (ROI) in a skyrocket. But the future is even bright right now with the last news related to Advertising from Instagram and Twitter teams.
Mobile devices are changing Advertising business for good (I think), and everybody who is immerse in this industry knows the key role which smartphones and tablets are playing here. Did you read the last report from comScore called “2013 Mobile Future in Focus”? If you haven’t read it, you should read it right now (I will be waiting for you here, jejeje). In the report, there are lot of insightful statistics who can help you a lot to get inside these trends and how Mobile world is changing almost every industry related to technology.
And who are big players in this space? Instagram with its 150 millions of users (128 millions after Facebook’s acquisition), and Twitter with more than 554,750,000 users; yes, there are serious contenders, I think. So, they could change the industry. But how? Keep reading
Posted in Big Data, Business Development, Content Marketing, Data Analytics, Digital Advertising, Inbound Marketing, Marketing, Mobile Analytics, Mobile Applications, Statistics
Tagged advertising campaigns, content marketing, digital advertising, inbound marketing, insightful statistics, marketing, mobile apps, return on investments
It´s very easy to fall in love of Marketing world, because this field brings an awesome combination of great artists, creative and smart people, and amazing technical solutions to drive the best results for every client who wants to take advantage of it and promote their products.
But, there are new trends who can’t be ignored: Smartphones’s use is growing exponentially; Analytics is becoming in a critical thing to measure correctly which are the best Marketing channels; and a new field called Content Marketing is becoming in the first choice to launch successful Marketing campaigns.
So, I strongly believe that the Future of Marketing is focused in these three components: Content Marketing, Mobile world and Analytics. But, a question comes to my mind: How to take advantage of these trends right now? Using the right tools for the job. The winners for me? HubSpot, LinkedIn, NewsCred and HootSuite. Why? Keep reading Continue reading
I have to say it: to be in charge of the development, deployment, marketing, business development, customer success for a Polyglot platform is a constant challenge but very rewarding whe you have a happy client telling me:
“Marcos, you are doing a terrific job”, and I always answer: “You don´t have to thank me, you have thank to my team, because they are the rockstars, I just remove the obstacles and encourage them to keep doing an amazing job.”
So, I will give you some tips how to improve yourself for this kind of platforms.
When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.
The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!
So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:
- Improve blogging frequency in Tech’s blog about Data Science at Dropbox
- Improve user engagement in Mobile devices using Localytics services
- Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
- Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
- Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc
Posted in Big Data, Business Development, Cloud Computing, Data Analytics, Data Mining, Data Science, Data Visualization, Linux, Marketing, Mobile Analytics, Statistics
Tagged analytics, big data, business, business development, cloud computing, data mining, data science, data scientist, data visualization, python, statistics
Some days ago, I had the pleasure to talk with two Apache Cassandra experts. The first was Edward Capriolo, a Hadoop System Administrator at Media6Degrees, organizer of the NYC Cassandra User Group and NYC NoSQL Meetups, author of the incredible “Cassandra High Performance Cookbook” book and one of the DataStax´s MVP.
The second was the same Jonathan Ellis, DataStax’s Chief Technology Officer and co-founder, who leads Apache Cassandra’s project too.
Posted in Big Data, Data Analytics, Data Science, Databases, NoSQL, Performance, System Engineering
Tagged analytics, big data, cloud computing, data science, data scientist, hadoop, performance
Yes, I know. I´m a little crazy young man, saying to Jim Whitehurst, current Red Hat CEO and their management team all these ideas, but who knows? Perhaps, some of these ideas are not so crazy, and they could be implemented. But I will let that responsibilities to the board.
My ideas are focused on two key needs for many organizations and companies today:
- Apache Hadoop: the de-facto platform for Big Data Analytics and its relationship with Cloud Computing
- Internet Security: a serious problem today for companies, governments, and global organizations
- Apache Hadoop’s Security: a very discussed topic by customers, developers and System Engineers which needs a solution right now
Posted in Big Data, Business Development, Cloud Computing, CyberSecurity, Data Analytics, Data Science, Linux, Performance, System Engineering
Tagged big data, cloud computing, data science, linux, partnership, red hat, security, system engineering