Big Data is redefining the Multi-Billion Security industry

Security

A recent study by ASIS International and the Institute of Finance and Management (IOFM) called “The United States Security Industry: Size and Scope Insights, Trends, and Data” published some very interesting stats:

  • $350 Billion market breaks out to $282 billion in private sector spending and $69 billion in federal goverment spending on homeland security
  • The number of full-time security workers is estimated to be between 1.9 and 2.1 million.
  • Operational (non-IT) private security spending is estimated to be $202 billion with expected growth of 5.5 percent in 2013; IT-related private security market is estimated at $80 billion with growth of 9 percent projected for 2013

I’m interested particularly in the Tech market, focused in three key sectors: Cloud Security, Mobile Security and Network Security. I have written some posts about Security, because I enjoy to study this market, and with the increasing interest for enterprise and personal privacy; I know that this market have the potential to grow exponentially.

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Red Hat Enterprise Linux 7: A game changer for Big Data Cloud-based Apps

Red Hat Enterprise Linux 7 Beta

I´m a long and proud Linux user since 2006, and in my geek life like a Linux user and advocate; I´ve used more than 20 different Linux distros since the days of compiling from stage 1 with Gentoo, crack a new Windows-based machine with an amazing Knoppix 3.8 LiveCD, from compiling the new version of the kernel to extract the maximum performance of a 256 MB RAM PC with a ligth and minimalist desktop environment. Then, I had the pleasure to be in charge of a complex platform where the main OS was Red Hat Enterprise Linux, and after two months working with it, I said: Wow, this is another kind of Linux ready for the enterprise.”. Then, I heard some great news: “Red Hat become in the first Open Source billion dolars company”, and I wrote a post about it. Then, I found Fedora Linux, and I’m happy with it yet. Then, I wrote about why Jim (Red Hat’s CEO) and his team should create some critical partnerships to drive Hadoop and Big Data market focused in the security of the platform. But, right now, I think that there’s an inflection point with the new release of Red Hat Enterprise Linux 7. Keep reading why I think that RHEL 7 chould change the path for Big Data and Cloud Computing markets.

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Big Data Marketing: The book for the future and current CMO

Big Data Marketing book

I have to tell you: I’m an avid reader. I think that I have read in my life more than 2000 books, and I’ve not stopped because that’s precisely have becomed in a better writer. There are books that have changed my mind and thinking like Adam Grant’s “Give and Take”, Josh Kaufman‘s “Personal MBA”, Robert Kiyosaki‘s “Rich Father, Poor Father”, Porter Gale’s “You Network is your Net Worth”. But when I had Lisa Arthur’s book “Big Data Marketing: Engage Your Customers More Effectively and Drive Value” in my hands, simple like that: I could not stopped reading it. Here’s my personal review about the book.

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LinkedIn: A key platform for your Content Marketing Strategy

LinkedIn

I was reading two brilliant whitepapers about Content Marketing and Content Strategy shared by NewsCred and the Content Marketing Institute. The first whitepaper called “The Content Marketing Playbook: 9 Actionable Strategies To Get You Started” is an amazing writing piece; and the second is the “How to Create a Documented Content Marketing Strategy: 36 Questions”. This reading made me to think about how Social Media is changing Marketing forever.

To develop an engaging and relevant Content Strategy, you need to identify your best Social Media channels, and thinking like a Data-Driven Marketing pro, you must analyze your critical Marketing KPIs and to see how these channels are affecting or helping to your brand. In this post, I will talk about one of these channels: LinkedIn, and why you should embrace to your Content Marketing pros to use it.

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Instagram & Twitter’s Cards: Next Frontiers in Advertising and Content Marketing

Twitter and Instagram

If you read my last post about the Future of Marketing, you should know that Content Marketing is becoming in one of the first choices to create compelling Advertising campaigns to put Return on Investments (ROI) in a skyrocket. But the future is even bright right now with the last news related to Advertising from Instagram and Twitter teams.

Mobile devices are changing Advertising business for good (I think), and everybody who is immerse in this industry knows the key role which smartphones and tablets are playing here. Did you read the last report from comScore called “2013 Mobile Future in Focus”? If you haven’t read it, you should read it right now (I will be waiting for you here, jejeje). In the report, there are lot of insightful statistics who can help you a lot to get inside these trends and how Mobile world is changing almost every industry related to technology.

And who are big players in this space? Instagram with its 150 millions of users (128 millions after Facebook’s acquisition), and Twitter with more than 554,750,000 users; yes, there are serious contenders, I think. So, they could change the industry. But how? Keep reading

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Being a Product Manager for a Polyglot platform

Product Manager

I have to say it: to be in charge of the development, deployment, marketing, business development, customer success for a Polyglot platform is a constant challenge but very rewarding whe you have a happy client telling me:

“Marcos, you are doing a terrific job”, and I always answer: “You don´t have to thank me, you have thank to my team, because they are the rockstars, I just remove the obstacles and encourage them to keep doing an amazing job.”

So, I will give you some tips how to improve yourself for this kind of platforms.

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Thinking like a Data-Driven Guy for Dropbox

dropbox

When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.

The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!

So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:

  • Improve blogging frequency in Tech’s blog about Data Science at Dropbox
  • Improve user engagement in Mobile devices using Localytics services
  • Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
  • Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
  • Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc

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DataStax Enterprise 3.0: A synonym for High Secure Real-Time Analytics

DataStax

Some days ago, I had the pleasure to talk with two Apache Cassandra experts. The first was Edward Capriolo, a Hadoop System Administrator at Media6Degrees, organizer of the NYC Cassandra User Group and NYC NoSQL Meetups, author of the incredible “Cassandra High Performance Cookbook” book and one of the DataStax´s MVP.

The second was the same Jonathan Ellis, DataStax’s Chief Technology Officer and co-founder, who leads Apache Cassandra’s project too.

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Why Red Hat need partnerships with Cloudera, MapR, Intel and OpenDNS

partnership

Yes, I know. I´m a little crazy young man, saying to Jim Whitehurst, current Red Hat CEO and their management team all these ideas, but who knows? Perhaps, some of these ideas are not so crazy, and they could be implemented. But I will let that responsibilities to the board.

My ideas are focused on two key needs for many organizations and companies today:

  • Apache Hadoop: the de-facto platform for Big Data Analytics and its relationship with Cloud Computing
  • Internet Security: a serious problem today for companies, governments, and global organizations
  • Apache Hadoop’s Security: a very discussed topic by customers, developers and System Engineers which needs a solution right now

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Umbrella by OpenDNS: Where Big Data and Security walk together

Umbrella by OpenDNS

Like I said in a post before, Crime As A Service grows everyday exponentially in every country of this world, and everyday new kind of attacks, new kind of ways to steal information come to the light.

There is an amazing battle between organizations, companies and hackers around the globe; and of course, to win this war, you have to choose wisely your tools. I blogged about Splunk Security; today it’s the turn for another big player in this field: Umbrella by OpenDNS.

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