If you follow me at Twitter(@marcosluis2186), you should read all my tweets focused on Mobile Advertising, which is becoming in a niche market today in every region of the world. EMEA, APAC, LATAM; every region of the world have seen how many new startups or well established companies are embracing “Mobile revolution”, so, for advertisers and Marketing professionals, there are a lot of opportunities out there.
If you read my last post about the Future of Marketing, you should know that Content Marketing is becoming in one of the first choices to create compelling Advertising campaigns to put Return on Investments (ROI) in a skyrocket. But the future is even bright right now with the last news related to Advertising from Instagram and Twitter teams.
Mobile devices are changing Advertising business for good (I think), and everybody who is immerse in this industry knows the key role which smartphones and tablets are playing here. Did you read the last report from comScore called “2013 Mobile Future in Focus”? If you haven’t read it, you should read it right now (I will be waiting for you here, jejeje). In the report, there are lot of insightful statistics who can help you a lot to get inside these trends and how Mobile world is changing almost every industry related to technology.
And who are big players in this space? Instagram with its 150 millions of users (128 millions after Facebook’s acquisition), and Twitter with more than 554,750,000 users; yes, there are serious contenders, I think. So, they could change the industry. But how? Keep reading
I have to say it: to be in charge of the development, deployment, marketing, business development, customer success for a Polyglot platform is a constant challenge but very rewarding whe you have a happy client telling me:
“Marcos, you are doing a terrific job”, and I always answer: “You don´t have to thank me, you have thank to my team, because they are the rockstars, I just remove the obstacles and encourage them to keep doing an amazing job.”
So, I will give you some tips how to improve yourself for this kind of platforms.
When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.
The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!
So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:
- Improve blogging frequency in Tech’s blog about Data Science at Dropbox
- Improve user engagement in Mobile devices using Localytics services
- Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
- Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
- Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc
Yes, I know. I´m a little crazy young man, saying to Jim Whitehurst, current Red Hat CEO and their management team all these ideas, but who knows? Perhaps, some of these ideas are not so crazy, and they could be implemented. But I will let that responsibilities to the board.
My ideas are focused on two key needs for many organizations and companies today:
- Apache Hadoop: the de-facto platform for Big Data Analytics and its relationship with Cloud Computing
- Internet Security: a serious problem today for companies, governments, and global organizations
- Apache Hadoop’s Security: a very discussed topic by customers, developers and System Engineers which needs a solution right now
Yesterday, I was talking with David Smith (@revodavid), VP of Marketing and R evangelist at Revolution Analytics about why I would do thinking like an Inbound Marketing Manager for the company. I love R, and this team have done an outstanding job bringing this amazing platform directly to the Enterprise world. They have a lot of customers, from small to big companies, so, they are very profitable, but I think that they should build a stronger web presence around the web, and a Product Marketing Manager could help them to do that. How? Keep reading.
Some days ago, I wrote a Tweet message that changed my perspective about Business Analytics. That message was sent to Anindya Ghose (@aghose), a professor of the well known New York Stern School of Business and Co-director of the Center for Business Analytics in the same institution. He is an expert in Social Media Analytics, Advertising effectiveness (one of the my favorite research fields), Mobile Advertising market and a lot of amazing stuff that you will amazed for his commitment.
But, he is not alone. With him, there are other brilliant minds working all together to create an amazing Master degree in Business Analytics. Who are? I will mention just two: Sinan Aral, another research leader in Social Networks, Social Media and Digital Strategy, and a Microsoft Faculty Fellow, who wrote an amazing article about the Power of Influence in Social Marketing in the Harvard Business Review, and the professor Vasant Dhar who is the Head of the Information Systems Group at New York University Stern School of Business. Dr. Dhar’s research is focused on Data-driven predictive analytics in Finance, Healthcare, and Social Phenomena. Continue reading “MSBA from NYU Stern: Born to shape Data Science Leaders”
Feeling like a Storyteller fan
When I was a kid, I sat every afternoon, exactly to 6:00 PM a clock to watch another episode of a great serie created by Jim Hanson in 1988 called: “The Storyteller”, where an old man (John Hurt) and his funny talking dog (Brian Henson) recreated the best fabbles around the world, and I just saw and heard that with a great entertainment, that time passed quickly, and I began to count hours to see the next chapter in the next day. John’s voice was very quite and full of kindness, and every child in that time loves all stories told by the great storyteller.
You should be wondering why I began in this way. That has a single answer: I get the same feeling when I see a great infographic or a data visualization created with great tools like R in combination with ggplot2, the great matplotlib library from Python, or the amazing Tableau platform, because for me, the work of a Data Scientist is just one:
“To tell a great story behind numbers and facts with annoying graphics to say more than simple words and sofisticated statistics methods. To make it simple: You have to be a great Storyteller like John.”
But how do you do that quicker and easier? How do you build great data visualization in matters of seconds? Like I wrote before: Time, united to your mind, are the most important resources that you have, and you have to use them wisely, so I have an answer for you, my friend: Use Tableau Software. So, you should be wondering the 1 million question: WHY? Keep reading. Continue reading “Tableau Software: Rewriting the Story of Data Visualization”
I read a great book the last year that changed my life forever: “Rich Father, Poor Father”, by Robert Kiyosaki and Sharon L. Letchter, two of my personal heroes today, because they knew how to explain me how to open my mind and to wake up my financial genius, to try to think always in new ideas, and if we have the resources, put them to work.
New players in the Ads business are using Data Science to create smarter and better solutions every day
Big Data in Ads industry
Data Science is becoming more and more important everyday, almost in every business in the planet. It doesn’t matter if the industry is biotech, green technologies, finance, wealth management, security analysis, retail,
e-commerce; we are in the era of information, so; data is everywhere, and to keep running a business, is more frequent now to analyze statistics, trends, to build graphics to show clever results, to construct models based on data mining techniques like logistic regression and predictive analytics, and big data tools like Hadoop, Storm, R, and many others, are playing a key role on this issue.
But I don’t want to talk about a lot of industries; I will focus on one industry that I love to research and to study: “Digital Advertising” Continue reading “Reshaping the Ads Game with Data Science”