The Future of Marketing? Content, Mobile Space and Analytics

The Future of Marketing

It´s very easy to fall in love of Marketing world, because this field brings an awesome combination of great artists, creative and smart people, and amazing technical solutions to drive the best results for every client who wants to take advantage of it and promote their products.

But, there are new trends who can’t be ignored: Smartphones’s use is growing exponentially; Analytics is becoming in a critical thing to measure correctly which are the best Marketing channels; and a new field called Content Marketing is becoming in the first choice to launch successful Marketing campaigns.

So, I strongly believe that the Future of Marketing is focused in these three components: Content Marketing, Mobile world and Analytics. But, a question comes to my mind: How to take advantage of these trends right now? Using the right tools for the job. The winners for me? HubSpot, LinkedIn, NewsCred and HootSuite. Why? Keep reading Continue reading “The Future of Marketing? Content, Mobile Space and Analytics”

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Being a Product Manager for a Polyglot platform

Product Manager

I have to say it: to be in charge of the development, deployment, marketing, business development, customer success for a Polyglot platform is a constant challenge but very rewarding whe you have a happy client telling me:

“Marcos, you are doing a terrific job”, and I always answer: “You don´t have to thank me, you have thank to my team, because they are the rockstars, I just remove the obstacles and encourage them to keep doing an amazing job.”

So, I will give you some tips how to improve yourself for this kind of platforms.

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Thinking like a Data-Driven Guy for Dropbox

dropbox

When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.

The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!

So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:

  • Improve blogging frequency in Tech’s blog about Data Science at Dropbox
  • Improve user engagement in Mobile devices using Localytics services
  • Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
  • Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
  • Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc

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DataStax Enterprise 3.0: A synonym for High Secure Real-Time Analytics

DataStax

Some days ago, I had the pleasure to talk with two Apache Cassandra experts. The first was Edward Capriolo, a Hadoop System Administrator at Media6Degrees, organizer of the NYC Cassandra User Group and NYC NoSQL Meetups, author of the incredible “Cassandra High Performance Cookbook” book and one of the DataStax´s MVP.

The second was the same Jonathan Ellis, DataStax’s Chief Technology Officer and co-founder, who leads Apache Cassandra’s project too.

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Why Red Hat need partnerships with Cloudera, MapR, Intel and OpenDNS

partnership

Yes, I know. I´m a little crazy young man, saying to Jim Whitehurst, current Red Hat CEO and their management team all these ideas, but who knows? Perhaps, some of these ideas are not so crazy, and they could be implemented. But I will let that responsibilities to the board.

My ideas are focused on two key needs for many organizations and companies today:

  • Apache Hadoop: the de-facto platform for Big Data Analytics and its relationship with Cloud Computing
  • Internet Security: a serious problem today for companies, governments, and global organizations
  • Apache Hadoop’s Security: a very discussed topic by customers, developers and System Engineers which needs a solution right now

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Umbrella by OpenDNS: Where Big Data and Security walk together

Umbrella by OpenDNS

Like I said in a post before, Crime As A Service grows everyday exponentially in every country of this world, and everyday new kind of attacks, new kind of ways to steal information come to the light.

There is an amazing battle between organizations, companies and hackers around the globe; and of course, to win this war, you have to choose wisely your tools. I blogged about Splunk Security; today it’s the turn for another big player in this field: Umbrella by OpenDNS.

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The Upcoming Big Wave: Mobile Analytics

Mobile Analytics

The Mobile Marketing Economic Impact study, directed by Peter A. Johnson, PhD and Joseph Plummer, PhD, both Adjunct Professors from the Columbia University in New York showed up in my inbox; in a combined news from Business Insider´s BII MOBILE INSIGHTS, where from WIRED, came the first interview to Sundar Pichai like the new Android’s boss at Google.

This made me to think to write a post about why I think that Mobile Analytics is the next Big Wave for business.

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Choosing a MPP database is incredibly hard

Like the title says, to choose an enterprise-level Massive Parallel Processing (MPP) database is actually a big headache for every Data Science Manager; basically because there are very good choices around the tech world.

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Fighting Cybercrime with Splunk Security Analytics

Splunk

There are many industries which are in total explosion: Real State, Marketing Analytics, Retail, Recruiting Services, Big Data Analytics; but these are the good guys. There are other guys which are using its deep knowledge about Security, Hacking, Cracking, Phishing to take advantage of the popularity of these industries to cut a big slide of the pie and make money from that. A new kind of business have born: Crime as a Service (CaaS).

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Thinking like a Product Marketing Manager for Revolution Analytics

Revolution Analytics

Yesterday, I was talking with David Smith (@revodavid), VP of Marketing and R evangelist at Revolution Analytics about why I would do thinking like an Inbound Marketing Manager for the company. I love R, and this team have done an outstanding job bringing this amazing platform directly to the Enterprise world. They have a lot of customers, from small to big companies, so, they are very profitable, but I think that they should build a stronger web presence around the web, and a Product Marketing Manager could help them to do that. How? Keep reading.

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