A recent study by ASIS International and the Institute of Finance and Management (IOFM) called “The United States Security Industry: Size and Scope Insights, Trends, and Data” published some very interesting stats:
- $350 Billion market breaks out to $282 billion in private sector spending and $69 billion in federal goverment spending on homeland security
- The number of full-time security workers is estimated to be between 1.9 and 2.1 million.
- Operational (non-IT) private security spending is estimated to be $202 billion with expected growth of 5.5 percent in 2013; IT-related private security market is estimated at $80 billion with growth of 9 percent projected for 2013
I’m interested particularly in the Tech market, focused in three key sectors: Cloud Security, Mobile Security and Network Security. I have written some posts about Security, because I enjoy to study this market, and with the increasing interest for enterprise and personal privacy; I know that this market have the potential to grow exponentially.
Continue reading “Big Data is redefining the Multi-Billion Security industry”
If you read my last post about the Future of Marketing, you should know that Content Marketing is becoming in one of the first choices to create compelling Advertising campaigns to put Return on Investments (ROI) in a skyrocket. But the future is even bright right now with the last news related to Advertising from Instagram and Twitter teams.
Mobile devices are changing Advertising business for good (I think), and everybody who is immerse in this industry knows the key role which smartphones and tablets are playing here. Did you read the last report from comScore called “2013 Mobile Future in Focus”? If you haven’t read it, you should read it right now (I will be waiting for you here, jejeje). In the report, there are lot of insightful statistics who can help you a lot to get inside these trends and how Mobile world is changing almost every industry related to technology.
And who are big players in this space? Instagram with its 150 millions of users (128 millions after Facebook’s acquisition), and Twitter with more than 554,750,000 users; yes, there are serious contenders, I think. So, they could change the industry. But how? Keep reading
Continue reading “Instagram & Twitter’s Cards: Next Frontiers in Advertising and Content Marketing”