I have to say it: to be in charge of the development, deployment, marketing, business development, customer success for a Polyglot platform is a constant challenge but very rewarding whe you have a happy client telling me:
“Marcos, you are doing a terrific job”, and I always answer: “You don´t have to thank me, you have thank to my team, because they are the rockstars, I just remove the obstacles and encourage them to keep doing an amazing job.”
So, I will give you some tips how to improve yourself for this kind of platforms.
Continue reading “Being a Product Manager for a Polyglot platform”
The Mobile Marketing Economic Impact study, directed by Peter A. Johnson, PhD and Joseph Plummer, PhD, both Adjunct Professors from the Columbia University in New York showed up in my inbox; in a combined news from Business Insider´s BII MOBILE INSIGHTS, where from WIRED, came the first interview to Sundar Pichai like the new Android’s boss at Google.
This made me to think to write a post about why I think that Mobile Analytics is the next Big Wave for business.
Continue reading “The Upcoming Big Wave: Mobile Analytics”
There are many industries which are in total explosion: Real State, Marketing Analytics, Retail, Recruiting Services, Big Data Analytics; but these are the good guys. There are other guys which are using its deep knowledge about Security, Hacking, Cracking, Phishing to take advantage of the popularity of these industries to cut a big slide of the pie and make money from that. A new kind of business have born: Crime as a Service (CaaS).
Continue reading “Fighting Cybercrime with Splunk Security Analytics”
Yesterday, I was talking with David Smith (@revodavid), VP of Marketing and R evangelist at Revolution Analytics about why I would do thinking like an Inbound Marketing Manager for the company. I love R, and this team have done an outstanding job bringing this amazing platform directly to the Enterprise world. They have a lot of customers, from small to big companies, so, they are very profitable, but I think that they should build a stronger web presence around the web, and a Product Marketing Manager could help them to do that. How? Keep reading.
Continue reading “Thinking like a Product Marketing Manager for Revolution Analytics”
Some days ago, I wrote a Tweet message that changed my perspective about Business Analytics. That message was sent to Anindya Ghose (@aghose), a professor of the well known New York Stern School of Business and Co-director of the Center for Business Analytics in the same institution. He is an expert in Social Media Analytics, Advertising effectiveness (one of the my favorite research fields), Mobile Advertising market and a lot of amazing stuff that you will amazed for his commitment.
But, he is not alone. With him, there are other brilliant minds working all together to create an amazing Master degree in Business Analytics. Who are? I will mention just two: Sinan Aral, another research leader in Social Networks, Social Media and Digital Strategy, and a Microsoft Faculty Fellow, who wrote an amazing article about the Power of Influence in Social Marketing in the Harvard Business Review, and the professor Vasant Dhar who is the Head of the Information Systems Group at New York University Stern School of Business. Dr. Dhar’s research is focused on Data-driven predictive analytics in Finance, Healthcare, and Social Phenomena. Continue reading “MSBA from NYU Stern: Born to shape Data Science Leaders”
Feeling like a Storyteller fan
When I was a kid, I sat every afternoon, exactly to 6:00 PM a clock to watch another episode of a great serie created by Jim Hanson in 1988 called: “The Storyteller”, where an old man (John Hurt) and his funny talking dog (Brian Henson) recreated the best fabbles around the world, and I just saw and heard that with a great entertainment, that time passed quickly, and I began to count hours to see the next chapter in the next day. John’s voice was very quite and full of kindness, and every child in that time loves all stories told by the great storyteller.
You should be wondering why I began in this way. That has a single answer: I get the same feeling when I see a great infographic or a data visualization created with great tools like R in combination with ggplot2, the great matplotlib library from Python, or the amazing Tableau platform, because for me, the work of a Data Scientist is just one:
“To tell a great story behind numbers and facts with annoying graphics to say more than simple words and sofisticated statistics methods. To make it simple: You have to be a great Storyteller like John.”
But how do you do that quicker and easier? How do you build great data visualization in matters of seconds? Like I wrote before: Time, united to your mind, are the most important resources that you have, and you have to use them wisely, so I have an answer for you, my friend: Use Tableau Software. So, you should be wondering the 1 million question: WHY? Keep reading. Continue reading “Tableau Software: Rewriting the Story of Data Visualization”
I read a great book the last year that changed my life forever: “Rich Father, Poor Father”, by Robert Kiyosaki and Sharon L. Letchter, two of my personal heroes today, because they knew how to explain me how to open my mind and to wake up my financial genius, to try to think always in new ideas, and if we have the resources, put them to work.
Continue reading “Selling an idea for free: a VC firm focused on Green Tech investments”
We are in the era of Real-Time Analytics
Data can come to us in some many forms that we sometimes, feel fear about this constant growing. But, more important is what we can do with this data. It doesn’t matter if we have a vast quantity of data if we don’t know how to become this on revenue for the company, and here is when Analytics plays a key role on this. But, not just Analytics, but: Real-Time Analytics.
Continue reading “We are in the era of Real-Time Analytics”