The Global Growth of Mobile Advertising space

If you follow me at Twitter(@marcosluis2186), you should read all my tweets focused on Mobile Advertising, which is becoming in a niche market today in every region of the world. EMEA, APAC, LATAM; every region of the world have seen how many new startups or well established companies are embracing “Mobile revolution”, so, for advertisers and Marketing professionals, there are a lot of opportunities out there.

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Instagram & Twitter’s Cards: Next Frontiers in Advertising and Content Marketing

Twitter and Instagram

If you read my last post about the Future of Marketing, you should know that Content Marketing is becoming in one of the first choices to create compelling Advertising campaigns to put Return on Investments (ROI) in a skyrocket. But the future is even bright right now with the last news related to Advertising from Instagram and Twitter teams.

Mobile devices are changing Advertising business for good (I think), and everybody who is immerse in this industry knows the key role which smartphones and tablets are playing here. Did you read the last report from comScore called “2013 Mobile Future in Focus”? If you haven’t read it, you should read it right now (I will be waiting for you here, jejeje). In the report, there are lot of insightful statistics who can help you a lot to get inside these trends and how Mobile world is changing almost every industry related to technology.

And who are big players in this space? Instagram with its 150 millions of users (128 millions after Facebook’s acquisition), and Twitter with more than 554,750,000 users; yes, there are serious contenders, I think. So, they could change the industry. But how? Keep reading

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The Future of Marketing? Content, Mobile Space and Analytics

The Future of Marketing

It´s very easy to fall in love of Marketing world, because this field brings an awesome combination of great artists, creative and smart people, and amazing technical solutions to drive the best results for every client who wants to take advantage of it and promote their products.

But, there are new trends who can’t be ignored: Smartphones’s use is growing exponentially; Analytics is becoming in a critical thing to measure correctly which are the best Marketing channels; and a new field called Content Marketing is becoming in the first choice to launch successful Marketing campaigns.

So, I strongly believe that the Future of Marketing is focused in these three components: Content Marketing, Mobile world and Analytics. But, a question comes to my mind: How to take advantage of these trends right now? Using the right tools for the job. The winners for me? HubSpot, LinkedIn, NewsCred and HootSuite. Why? Keep reading Continue reading “The Future of Marketing? Content, Mobile Space and Analytics”

Thinking like a Data-Driven Guy for Dropbox

dropbox

When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.

The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!

So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:

  • Improve blogging frequency in Tech’s blog about Data Science at Dropbox
  • Improve user engagement in Mobile devices using Localytics services
  • Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
  • Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
  • Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc

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The Upcoming Big Wave: Mobile Analytics

Mobile Analytics

The Mobile Marketing Economic Impact study, directed by Peter A. Johnson, PhD and Joseph Plummer, PhD, both Adjunct Professors from the Columbia University in New York showed up in my inbox; in a combined news from Business Insider´s BII MOBILE INSIGHTS, where from WIRED, came the first interview to Sundar Pichai like the new Android’s boss at Google.

This made me to think to write a post about why I think that Mobile Analytics is the next Big Wave for business.

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Choosing a MPP database is incredibly hard

Like the title says, to choose an enterprise-level Massive Parallel Processing (MPP) database is actually a big headache for every Data Science Manager; basically because there are very good choices around the tech world.

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Fighting Cybercrime with Splunk Security Analytics

Splunk

There are many industries which are in total explosion: Real State, Marketing Analytics, Retail, Recruiting Services, Big Data Analytics; but these are the good guys. There are other guys which are using its deep knowledge about Security, Hacking, Cracking, Phishing to take advantage of the popularity of these industries to cut a big slide of the pie and make money from that. A new kind of business have born: Crime as a Service (CaaS).

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Thinking like a Product Marketing Manager for Revolution Analytics

Revolution Analytics

Yesterday, I was talking with David Smith (@revodavid), VP of Marketing and R evangelist at Revolution Analytics about why I would do thinking like an Inbound Marketing Manager for the company. I love R, and this team have done an outstanding job bringing this amazing platform directly to the Enterprise world. They have a lot of customers, from small to big companies, so, they are very profitable, but I think that they should build a stronger web presence around the web, and a Product Marketing Manager could help them to do that. How? Keep reading.

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MSBA from NYU Stern: Born to shape Data Science Leaders

NYU Stern School of Business

Some days ago, I wrote a Tweet message that changed my perspective about Business Analytics. That message was sent to Anindya Ghose (@aghose), a professor of the well known New York Stern School of Business and Co-director of the Center for Business Analytics in the same institution. He is an expert in Social Media Analytics, Advertising effectiveness (one of the my favorite research fields), Mobile Advertising market and a lot of amazing stuff that you will amazed for his commitment.

But, he is not alone. With him, there are other brilliant minds working all together to create an amazing Master degree in Business Analytics. Who are? I will mention just two: Sinan Aral, another research leader in Social Networks, Social Media and Digital Strategy, and a Microsoft Faculty Fellow, who wrote an amazing article about the Power of Influence in Social Marketing in the Harvard Business Review, and the professor Vasant Dhar who is the Head of the Information Systems Group at New York University Stern School of Business. Dr. Dhar’s research is focused on Data-driven predictive analytics in Finance, Healthcare, and Social Phenomena. Continue reading “MSBA from NYU Stern: Born to shape Data Science Leaders”

Why Real-Time Analytics matters

Real-Time

Many of you, my good Data Science fellows should be hearing about Real-Time since from several years before, but we are in the Era of Information, and in the years of Big Data, and changes happens so quickly that you need to adapt very fast to support the big wave of information. In Analytics, it’s happening the same thing: because if you can answer smarter questions in seconds, you will be able to react quicker to these changes and that’s really matters in these rush times, my dear friends.

I was reading yesterday a great blog post from Derrick Harris, the well known technology journalist from GigaOM where he exposed some good points about Spark, the great technology which is been developed by AMLab from the University of California, Berkeley. But it’s not just Spark, there are some good pieces of technology which are disrupting Analytics field for good. I will try to put you some of my favorite platforms in this post, but I don’t want to repeat information, so I will write just little things and amazing quotes of each platform. Let’s begin. Continue reading “Why Real-Time Analytics matters”