Big Data is redefining the Multi-Billion Security industry

Security

A recent study by ASIS International and the Institute of Finance and Management (IOFM) called “The United States Security Industry: Size and Scope Insights, Trends, and Data” published some very interesting stats:

  • $350 Billion market breaks out to $282 billion in private sector spending and $69 billion in federal goverment spending on homeland security
  • The number of full-time security workers is estimated to be between 1.9 and 2.1 million.
  • Operational (non-IT) private security spending is estimated to be $202 billion with expected growth of 5.5 percent in 2013; IT-related private security market is estimated at $80 billion with growth of 9 percent projected for 2013

I’m interested particularly in the Tech market, focused in three key sectors: Cloud Security, Mobile Security and Network Security. I have written some posts about Security, because I enjoy to study this market, and with the increasing interest for enterprise and personal privacy; I know that this market have the potential to grow exponentially.

Continue reading “Big Data is redefining the Multi-Billion Security industry”

Advertisements

LinkedIn: A key platform for your Content Marketing Strategy

LinkedIn

I was reading two brilliant whitepapers about Content Marketing and Content Strategy shared by NewsCred and the Content Marketing Institute. The first whitepaper called “The Content Marketing Playbook: 9 Actionable Strategies To Get You Started” is an amazing writing piece; and the second is the “How to Create a Documented Content Marketing Strategy: 36 Questions”. This reading made me to think about how Social Media is changing Marketing forever.

To develop an engaging and relevant Content Strategy, you need to identify your best Social Media channels, and thinking like a Data-Driven Marketing pro, you must analyze your critical Marketing KPIs and to see how these channels are affecting or helping to your brand. In this post, I will talk about one of these channels: LinkedIn, and why you should embrace to your Content Marketing pros to use it.

Continue reading “LinkedIn: A key platform for your Content Marketing Strategy”

The Future of Marketing? Content, Mobile Space and Analytics

The Future of Marketing

It´s very easy to fall in love of Marketing world, because this field brings an awesome combination of great artists, creative and smart people, and amazing technical solutions to drive the best results for every client who wants to take advantage of it and promote their products.

But, there are new trends who can’t be ignored: Smartphones’s use is growing exponentially; Analytics is becoming in a critical thing to measure correctly which are the best Marketing channels; and a new field called Content Marketing is becoming in the first choice to launch successful Marketing campaigns.

So, I strongly believe that the Future of Marketing is focused in these three components: Content Marketing, Mobile world and Analytics. But, a question comes to my mind: How to take advantage of these trends right now? Using the right tools for the job. The winners for me? HubSpot, LinkedIn, NewsCred and HootSuite. Why? Keep reading Continue reading “The Future of Marketing? Content, Mobile Space and Analytics”

Thinking like a Data-Driven Guy for Dropbox

dropbox

When I used Dropbox for the first time from my Linux box, it was a shining moment for me. In that time, I was looking precisely for a solution for my files that I used to let behind always in my USB memory. For every Linux user, which many of them loves Open Source software; collaboration is an important issue, and Dropbox came to save my work a lot of times, because the platform itself, is a synonym of collaboration, and this is one of the reason why I love the platform.

The other reason why I love the platform, that they use my favorite programming language for the core development of the proprietary synchronization daemon: Python, and 2012, Guido, the creator of the language was included in Dropbox’s payroll: Just awesome !!!

So, I want to do my little contribution to the platform, writing some ideas how to improve it and the business itself. I will divide this in some key points:

  • Improve blogging frequency in Tech’s blog about Data Science at Dropbox
  • Improve user engagement in Mobile devices using Localytics services
  • Hire to Greg Nudelman like consultant to improve Dropbox for Android, and work with Mailbox’s team for Android-based version
  • Build a high class Data Science team to get more useful and better insights from Dropbox massive data sets
  • Improve Marketing efforts using Inbound Marketing techniques focused on Facebook, Google Plus, LinkedIn, Twitter, Blogging, ebooks, etc

Continue reading “Thinking like a Data-Driven Guy for Dropbox”

DataStax Enterprise 3.0: A synonym for High Secure Real-Time Analytics

DataStax

Some days ago, I had the pleasure to talk with two Apache Cassandra experts. The first was Edward Capriolo, a Hadoop System Administrator at Media6Degrees, organizer of the NYC Cassandra User Group and NYC NoSQL Meetups, author of the incredible “Cassandra High Performance Cookbook” book and one of the DataStax´s MVP.

The second was the same Jonathan Ellis, DataStax’s Chief Technology Officer and co-founder, who leads Apache Cassandra’s project too.

Continue reading “DataStax Enterprise 3.0: A synonym for High Secure Real-Time Analytics”

Umbrella by OpenDNS: Where Big Data and Security walk together

Umbrella by OpenDNS

Like I said in a post before, Crime As A Service grows everyday exponentially in every country of this world, and everyday new kind of attacks, new kind of ways to steal information come to the light.

There is an amazing battle between organizations, companies and hackers around the globe; and of course, to win this war, you have to choose wisely your tools. I blogged about Splunk Security; today it’s the turn for another big player in this field: Umbrella by OpenDNS.

Continue reading “Umbrella by OpenDNS: Where Big Data and Security walk together”

The Upcoming Big Wave: Mobile Analytics

Mobile Analytics

The Mobile Marketing Economic Impact study, directed by Peter A. Johnson, PhD and Joseph Plummer, PhD, both Adjunct Professors from the Columbia University in New York showed up in my inbox; in a combined news from Business Insider´s BII MOBILE INSIGHTS, where from WIRED, came the first interview to Sundar Pichai like the new Android’s boss at Google.

This made me to think to write a post about why I think that Mobile Analytics is the next Big Wave for business.

Continue reading “The Upcoming Big Wave: Mobile Analytics”

Choosing a MPP database is incredibly hard

Like the title says, to choose an enterprise-level Massive Parallel Processing (MPP) database is actually a big headache for every Data Science Manager; basically because there are very good choices around the tech world.

Continue reading “Choosing a MPP database is incredibly hard”

MSBA from NYU Stern: Born to shape Data Science Leaders

NYU Stern School of Business

Some days ago, I wrote a Tweet message that changed my perspective about Business Analytics. That message was sent to Anindya Ghose (@aghose), a professor of the well known New York Stern School of Business and Co-director of the Center for Business Analytics in the same institution. He is an expert in Social Media Analytics, Advertising effectiveness (one of the my favorite research fields), Mobile Advertising market and a lot of amazing stuff that you will amazed for his commitment.

But, he is not alone. With him, there are other brilliant minds working all together to create an amazing Master degree in Business Analytics. Who are? I will mention just two: Sinan Aral, another research leader in Social Networks, Social Media and Digital Strategy, and a Microsoft Faculty Fellow, who wrote an amazing article about the Power of Influence in Social Marketing in the Harvard Business Review, and the professor Vasant Dhar who is the Head of the Information Systems Group at New York University Stern School of Business. Dr. Dhar’s research is focused on Data-driven predictive analytics in Finance, Healthcare, and Social Phenomena. Continue reading “MSBA from NYU Stern: Born to shape Data Science Leaders”

Why Real-Time Analytics matters

Real-Time

Many of you, my good Data Science fellows should be hearing about Real-Time since from several years before, but we are in the Era of Information, and in the years of Big Data, and changes happens so quickly that you need to adapt very fast to support the big wave of information. In Analytics, it’s happening the same thing: because if you can answer smarter questions in seconds, you will be able to react quicker to these changes and that’s really matters in these rush times, my dear friends.

I was reading yesterday a great blog post from Derrick Harris, the well known technology journalist from GigaOM where he exposed some good points about Spark, the great technology which is been developed by AMLab from the University of California, Berkeley. But it’s not just Spark, there are some good pieces of technology which are disrupting Analytics field for good. I will try to put you some of my favorite platforms in this post, but I don’t want to repeat information, so I will write just little things and amazing quotes of each platform. Let’s begin. Continue reading “Why Real-Time Analytics matters”